microsite for TET activation - Trao Tiếng Cười Tết - Featured Image

The Laughing Cow

Design & develop a microsite for TET activation – Trao Tiếng Cười Tết

Client Y&R Indochina
Verticals Food & Beverage Media & Entertainment
What we have done Website Design & Development Third Party Application Integration API Cloud services & infrastructure Support And Maintenance
Resource & Duration 5 team members, 2 months

About the project

OpsGreat design & develop a microsite – campaign for TET activation named “Trao Tiếng Cười Tết” for The Laughing Cow brand. Main mechanism is video generating for Facebook users. Below is the user flow:

– Login FB for permission
– System shows list of recommended friends; Recommendation based on number of tagged photos, and interaction in total
– User select a friend from the list or search others
– With selected partner: system will collect 7-10 photos with highest interaction; system will generate draft clip1 with the photos; user can drag photos to change positions; we have fixed items for user to drag in
– Final clip generated instantly for user to review and share FB or send inbox to the partner